fbpx

Category: Shopping Search Marketing

When Should Advertisers Consider Pausing Google Local Inventory Ads?

Because of the growing popularity of searches with local intent, Google has released Local Inventory Ads (LIA) a few years ago as a variation of Product Listing Ads (PLA), which includes information on when a product is available at a nearby store location.  Google, when taking into account the local intent of each search query in …

When Should Advertisers Consider Pausing Google Local Inventory Ads? Read More »