When Should Advertisers Consider Pausing Google Local Inventory Ads?
By Scott Davenport | | AdWords, Google, Local Search Marketing, Product Listing Ads, Search Marketing, SEM, Shopping Search Marketing
Because of the growing popularity of searches with local intent, Google has released Local Inventory Ads (LIA) a few years ago as a variation of Product Listing Ads (PLA), which includes information on when a product is available at a nearby store location. Google, when taking into account the local intent of each search query in …
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