The paid search industry has changed rapidly over recent years, and the latest trend to take over is smart bidding. One of the most frequent problems where smart bidding and smart campaigns are concerned is the lack of transparency and control in smart shopping campaigns. It’s too much of a risk to go from smart […]
When it comes to the holiday,s there are a lot of different data points that advertisers can look at to see how paid search is performing throughout this important shopping period. Depending on the business goals, as well as the types of products being sold, which of those data points are most important for a […]
How do you attract more holiday shoppers for the biggest buying season? Check out this video and find out!
On Wednesday, November 16th, Bing announced a new “My Saves” feature that makes it possible for users who are signed into their Bing accounts to save video, image and shopping searches. This means that they’ll be able to access them at a later time across their desktop and mobile devices. According to this announcement, if you hover […]
Google has published a compilation of stats, to help round out a picture of how mobile is influencing shopping behaviors in-store and online, along with a a set of recommendations for effectively reaching shoppers on mobile this holiday season. Check out the data, which indicates how mobile will play a role in retailer and brand success […]
Join the experts from the Google Partners Shopping team to kick off a two-part series to get your Shopping campaigns holiday ready. In part one, we’ll cover top best practices to get your product data ready ahead of the peak season. We’ll also dive into key holiday insights from 2015 to help you structure an effective […]
According to a Buzzfeed report, Twitter’s “Buy” button project is being stopped. Most of the 25 person “Buy” team has left the company, or has been assigned to teams that are devoted to customer service or dynamic product ads. Although it doesn’t seem clear, it appears that social commerce isn’t as popular as once hoped. According to a […]
It’s that time of the year again, everyone. It’s the holiday season again. To many people, this is a great time of year, as we’re gearing up to enjoy a number of different events and holidays, including Halloween, Thanksgiving, and Christmas. The lead-up to the holidays is going to be a busy time for a […]
In this episode of Google Partners, we’ll join Nicole Premo from the Google Shopping team as she provides tips to prepare for 2015 and answers questions you may have on the Shopping exam or certification. Google Shopping Study Guide: http://goo.gl/bljq87 Google Shopping Refresher Course Video: http://goo.gl/7UzHmQ