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Category: Site Speed

3 Free Tools To Comprehensively Test Page Speed

Fast sites are an important thing to have, since a fast site is rewarded with improved search engine optimization (SEO).  These types of sites have the ability to drive both more visits and ultimately conversions.  The more people who visits your site will lead to more sales, signups or traffic in general. But with the […]

Google Clarifies The Upcoming Speed Update Only Impacts The ‘Slowest Sites’

Since Google’s Speed Update is coming this month, John Mueller was asked to clarify what me meant when he said the update will work at “more of a gradual scale.”  Mueller said in a recent interview that he told participants that the “the faster you can make your pages the more we can take that into account. […]

Mobile Speed Case Studies: Push For Faster Page Loads

Recently, Google announced a new mobile ranking algorithm, which is being called the “speed update.”  According to the search engine, the speed update is will “only affect pages that deliver the slowest experience to users and only affect a small percentage of queries.” It’s important to state that speed is already a big part of the mobile […]

Making Website Speed And Performance Part Of Your SEO Routine

Success in SEO tends to require not only an understanding of where Google and their algorithm is today, but an insight on where the company is heading in the future. For Bobby Lyons, it’s clear that Google is going to place weight on the customer’s experience with page load speed as a big part of their […]

Google Dedicates Engineering Team To Accelerate Development Of WordPress Ecosystem

Much has been invested by Google in regards to shaping the architecture of the web, working with developers, the open-source community and the SEO community to ensure adoption of technologies and practices as part of its mission “to contribute to the prevalence of a healthy, flourishing, and vibrant web.” Google recently partnered with open-source content management system […]

Google’s Page Speed Update Does Not Impact Indexing

With Google’s Page Speed Update, you won’t have to worry about it impacting how Google indexes your mobile or desktop content.  It will affect only how the mobile pages are ranked in the Google mobile search results.Keep in mind that indexing and rankings are two different things, as Google explains in the How Search Works portal. There […]

Will AMP Improve Your Rankings? How To Set Up An AMP Test

Although Google has stated several times that Accelerated Mobile Pages (AMP) aren’t a ranking factor, there have been many that speculated that they could soon become one.  AMP pages were made for speed, so if we take into consideration Google’s recent announcement that page speed will become a mobile ranking factor later this year (which takes place […]

Breaking News: When AMP Goes Through The Roof

Over the last year, Accelerated Mobile Pages (AMP) have been growing at a good, steady pace, going single-digit to low double-digit percentages of traffic for a number of websites. Here’s an interesting trend – there are a quite a few news publishers, certain viral and breaking stories are now consumed in the AMP format most […]

What Are Some Of The Major Google Ranking Signals In 2017?

Those who are keeping up on Google’s ranking algorithm knows that it is made up of over 200 different components, or “signals.”  This list of signals can get pretty daunting if you’re just a regular human with 24 hours in a day. But there’s a silver lining to this daunting list – SEO isn’t about […]

Google Has Said Page Speed Ranking Factor To Use Mobile Page Speed For Mobile Sites In Upcoming Months

During the Search Marketing Summit today (June 1) Google’s Gary Illyes has said that Google will be updating the page speed ranking factor to look specifically at the page speed of your mobile pages when it comes to the mobile-friendly algorithm. Jennifer Slegg wrote a report saying Gary Illyes mentioned this update is months away from happening, and […]