Smart Bidding

Google Ads Smart Bidding Pros and Best Practices

Google search ads is a great tool that you can use to drive sales and traffic to your website. But despite this, managing ad campaigns can be complex and time consuming. If you’re experiencing this situation a lot, you might want to consider using Google Ads smart bidding. Smart bidding is designed to help make …

Google Ads Smart Bidding Pros and Best Practices Read More »

Soon, Advertisers Will Be Able To Adjust Conversion Values In Smart Bidding

According to an announcement, advertisers will now have more control over smart bidding with conversion value rules. These values will adjust the value of a given conversion, based upon factors that impact lead quality and value. Stephen Chang, Product Manager, Google Ads, said “You can adjust conversion values based on characteristics like location, device, and …

Soon, Advertisers Will Be Able To Adjust Conversion Values In Smart Bidding Read More »