With Valentine’s Day coming just next month, are you looking to maximize your tie-in campaigns this year? If so, you will want to make sure you include Snapchat, since it has historically seen spikes in usage around that day. According to Snap’s latest insights report, engagement with both Stories and Lenses increases significantly around Valentine’s Day. The …

Snapchat Shares New Insights into User Engagement Around Valentine’s Day (Infographic) Read More »

Posting your ads on Facebook can be a great opportunity to get more people to visit your website, but is Facebook all there is for ad opportunities? Of course not! There are so many ad placement opportunities you will have access to. In the following Search Engine Journal video, we will be shown about targeting …

Pinterest, Snap & TikTok Targeting & Ad Options Read More »

On March 9, Snapchat released a new 50 page report in partnership with Oxford Economics where they see how Gen Z will drive the post-pandemic recovery and digital economy. Six different markets were looked at in this report: Australia France Germany The Netherlands The UK The United States The report covered key trends and shifts …

Snapchat Shares Research Into How Gen Z Is Going To Shape Future Market Trends Read More »

2020 was quite a year for us all. We all had to deal with the pandemic, which really messed with us all. Since we had to social distance and stay away from others, we turned our attention to the likes of our mobile devices and the internet in order to stay in contact with others. …

Snapchat Shares New Insights on Video Engagement Levels Within the App (Infographic) Read More »

Do you like Snapchat? Do you love dark mode? If so, there is some news! Snapchat confirmed this week that it’s testing a new dark mode option with a small number of Snapchat users. Snapchat confirmed the discover of Dark Mode, saying that it is “available in a few markets.” Sources – Social Media Today and …

Snapchat Is Testing Dark Mode With A Small Percentage of Users Read More »

Some new insights have been shared by Snapchat regarding live sports engagement within the app. This will help marketers with a range of new opportunities. Snapchat users seems to have a strong connection with sports, as 70% of users, according to the following infographic, watch sports while using the app. This is when they end up …

Snapchat Shares Insights Into Sports Engagement Among Others (Infographic) Read More »

Last month, Snapchat added Astrological Profiles to their app, allowing users to see into their star sign, and what it means for their relationships. According to Snapchat, “Astrological Profiles give Snapchatters insight into their personal star signs.” Not only can they get insights into their own signs, they can check out the star signs of any …

Snapchat Has Added Astrological Profiles So Users Can See Their Alignment With Connections In The App Read More »

For young people who go online, it can be easy for them to begin negatively comparing themselves to the people they see online. But of course, many of the people they see have been edited to look perfect. This can be a risk for young folks, as it can impact them negatively, and the impacts …

Due To UK’s MP Call For Labels On Digitally Altered Images, Snapchat Offers Tentative Support Read More »

The new “Spotlight” feature was released last week by Snapchat, along with a promotion meant to encourage content creators to submit posts to the Spotlight feed. These videos, which can be as long as 60 seconds, can be customized with captions, music, original sound, augmented reality, GIFs, and hashtags.

In response to the creator community, Snapchat will allow user to display their subscribers counts on their public profiles. Of course, the ability to do so will be totally optional, as you can see by the tweet above. Originally, Snapchat’s thought process was to be a sort of “antidote,” to the likes of Twitter and …

Snapchat Allows Creators To Display Subscriber Counts On Their Profiles Read More »