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Category: Snippets

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How Do You Optimize Existing Content for Featured Snippets? — Whiteboard Friday

Google’s SERPs have really changed over the years. When the featured snippet was first introduced in 2014, they quickly became a signal of new hope for a number of SEO pros looking to take advantage of the prestige of “position zero.” In this episode of Whiteboard Friday, Crystal talks about how featured snippets show up in …

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How To Hide Text In A Snippet?

In short, snippets are short and reusable text blocks that can be used on contact, company, deal and ticket records, in email templates, and chat conversions. In this episode of AskGooglebot, John Mueller explains what a snippet is and how to let Google know if you have text you’d like to exclude from search results.

Google Search Might Be Displaying Featured Snippets Less Often

We’ve gotten used to seeing plenty of snippets displayed in Google’s search results for a while now, but it seems that those snippets aren’t showing quite as often as they used to. Several different SERP tracking tools have noticed that Google isn’t showing featured snippets as often as they used to. The tools track a …

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Google Will Be Moving The Structured Data Testing Tool To Schema.org

When Google first said that it was going to deprecate the Structured Data testing tool back in July, folks weren’t thrilled with the idea, so rather than just get rid of it, the company decided that they would move it to schema.org instead. According to Google, the Structured Data Testing Tool will be migrated to a …

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Google Is Testing Additional Contextual Clickable Links In Featured Snippets

Barry Schwartz spotted a new test where underlining phrases that will send users to a completely new site that could possibly or possibly not related to the site that one the featured snippet.

What Are The 9 Rules Of Optimizing Featured Snippets?

There are those who think that featured snippets are one of the big goals of SEO. If you’re able to optimize your site for featured snippets, it’s possible that your site will be featured at the top of the search results with small adjustments to the contents of a page. But what is a featured …

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You Too Can Earn Valuable Featured Snippets: Here’s Why

Google featured snippets boost your page above all the search results for a query, and they can drive significant traffic to your site. The good news: there are concrete steps you can take to make your content more likely to earn a featured snippet. In this episode of the popular Here’s Why digital marketing video …

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What Do Google’s New, Longer Snippets Mean for SEO? – Whiteboard Friday

There have been some changes to snippets and meta descriptions – they now have longer character limits.  This is a big change for Google and SEOs.  Learn about what’s new, when it changed, and what it means for SEO in this episode of Whiteboard Friday.What Do Google’s New, Longer Snippets Mean for SEO- – Whiteboard …

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