On December 11, Facebook announced that it is now testing ads in its search results. The two places that the test will run is in both the platforms primary search results and in Marketplace search results. For Facebook, search is one of the few untapped inventory sources that remain for the social platform, which has [...]
Reddit, the "front page of the internet" is being brought to the pages of Bing's search results. A deal was made between Microsoft and Reddit which would pipe data from the social network into Bing's search results, as well as Power Bi's analytics dashboard. This was announced by the companies on December 13. So, if [...]
Snapchat is putting up divide between content from people's friends and content from everyone else, even organic Stories from brands and other media, in a major redesign of the mobile app unveiled on Wednesday that will roll out over a number of weeks. The redesigned Snapchat removes the Stories tab and divvies it up between a friends-only [...]
If you're only using social media to scatter broadcast your brand messages, you're missing out on the full power of the medium. In this episode of the popular Here's Why digital marketing video series, Stone Temple's Mark Traphagen explains why the most effective social media marketing uses the power of remarketing, and gives some ideas [...]
Twitter has officially doubled its character count. It hasn't even been two months since the company tested extending tweets’ maximum length to 280 characters. On November 7, Twitter enabled the new length for all users. This new character limit will apply to tweets in languages except Korean, Chinese and Japanese, in which space isn't as big [...]
A new way for advertisers to use videos on Twitter to get people to visit their websites is being rolled out. On Tuesday, it was unveiled by the company the Video Website Card, which is a new ad format that pairs an autoplay video with a website link. This ad format is available to all [...]
Many social media managers limit how much they repost their own content out of fear of becoming spammers. But most probably err to far to the side of caution, and so leave a lot of valuable traffic on the table. In this episode of the popular Here's Why digital marketing video series, Stone Temple's social [...]
Check out this WebPromo.Expert on how they believe we should be scheduling posts on social media!