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Category: Social Marketing

Predictions For Social Media Marketing Trends For 2023

The social media landscape is always in a state of change. The things that seemed so popular before suddenly began to slip away from that popularity, making way for newer and sometimes better things. It’s time to say goodbye to 2022 and get ready for the latest rends that will influence social media in 2023. …

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What Social Media Strategies Should You Use To Boost Your SEO?

Are you thinking of fine-tuning your social media marketing? This is the best time to make it happen, but sometimes doing so will seem like a daunting task. After all, social media is a pretty competitive and complex place right now. But if you can get your hands on a number of different strategies, it’ll …

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What Are Some Types of Content You Can Post on Social Media To Keep Your Feed Fresh? (Infographic)

Are you trying to come up with some incredible ideas for content you can share over social media? If that’s the case, we have the infographic for you. The folks over at Red Website Design have come up with a number of ideas to help you discover more content opportunities for your social media feeds. Here’s …

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Top 6 Social Media Trends of 2021

Each and every company these days needs a social media presence, especially if they want to be able to get the word out about their business, brand, as well as the products and services that they provide. Social media is a wonderful tool that can be used to make sure your brand is always in …

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What Are The 4 Steps You Need To Do To Create A Winning Paid Social Campaign (Infographic)

If you’re looking to increase awareness of your brand and campaign efforts over the holiday season, then you’ve come to the right place. It seems that due to the pandemic, eCommerce spend has hit new records as more and more people are purchasing their goods online, instead of going to a brick and mortar store …

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It Takes a Village. Social Marketing Can Build One.

“Small, local businesses are often seen as the patchwork of a community. So when those businesses are forced to close their brick-and-mortar doors and pivot to an online model, putting customers first and delighting them requires that much more creativity. But in the process of doing so, many of these small businesses have seen something …

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Facebook Starts Testing Ads In Search Results

On December 11, Facebook announced that it is now testing ads in its search results.  The two places that the test will run is in both the platforms primary search results and in Marketplace search results. For Facebook, search is one of the few untapped inventory sources that remain for the social platform, which has …

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Microsoft Adds Reddit Data To Bing Search Results, Power BI Analytics Tool

Reddit, the “front page of the internet” is being brought to the pages of Bing’s search results.  A deal was made between Microsoft and Reddit which would pipe data from the social network into Bing’s search results, as well as Power Bi’s analytics dashboard.  This was announced by the companies on December 13. So, if …

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What Snapchat’s Major Redesign And Algorithmic Feed Means For Marketers

Snapchat is putting up divide between content from people’s friends and content from everyone else, even organic Stories from brands and other media, in a major redesign of the mobile app unveiled on Wednesday that will roll out over a number of weeks. The redesigned Snapchat removes the Stories tab and divvies it up between a friends-only …

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Social Media Marketing Is Really Remarketing: Here’s Why

If you’re only using social media to scatter broadcast your brand messages, you’re missing out on the full power of the medium. In this episode of the popular Here’s Why digital marketing video series, Stone Temple’s Mark Traphagen explains why the most effective social media marketing uses the power of remarketing, and gives some ideas …

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