On this episode of LYFE Marketing’s Marketing Takes, they debate search engine marketing vs social media marketing. They discuss the pros & cons of SEM vs SMM, which platform is best, which is the best marketing strategy for new businesses in 2021, and more!

Over the last 14 months, social media has become much more important for brands and businesses since we’ve been forcibly moved to have a greater online presence due to the pandemic. People need to stay in contact with friends and family, and businesses still need to keep their brands in front of as many clients […]

In a survey of over 400 entrepreneurs, SkyNova found out that 70% of SMBs learned about social media marketing though simply guessing. 42% of SMBs admitted to copying other brands, while 39% took advantage of free online tutorials. Over a third of the SMBs who participated in the survey went off of intuition. This is […]

Is your brand trying to find the right kind of social media platform to advertise on, as well as communicate with your audience? Sure, it’s easy to just pick one out of thin air and hope it sticks, but each kind of platform will have its own feel, has different features, and serves different purposes. […]

Digital marketing is always changing, always adapting. In order to keep up with the ever changing evolutions that digital marketing brings, advertisers must change and evolve at the same time. There are a number of different ways we can learn and adopt to the newest digital marketing options. This is where SkyNova comes into play. The […]

Each and every company these days needs a social media presence, especially if they want to be able to get the word out about their business, brand, as well as the products and services that they provide. Social media is a wonderful tool that can be used to make sure your brand is always in […]

LinkedIn has launched on-demand courses that will help teach advertisers on how they can utilize LinkedIn’s ad tools, and will cover: An introduction to LinkedIn Ads How to use LinkedIn ad targeting Reporting and analytics for LinkedIn ads There are a total of 6 main courses that were launched for LinkedIn advertisers so they can […]

When is a good time for your content to be posted on various social media platforms? When is the best time to schedule them for the biggest impact in 2021? The team at Blog2Social took a look at the best average time for posting, which was all based on social updates from over 60,000 businesses and bloggers […]

Due to the events of 2020, a number of businesses have had to act fast and change so that they could remain active through the pandemic caused by COVID. In many cases, many of these businesses, despite all these changes, things still went down hill for them, causing them to have to shutter their doors. […]

Despite the fact that more and more people are using social media, thanks to the pandemic, click-through and engagement rates have fallen. Why? And what can you do to make sure your social media program is actually connecting with customers and prospects?