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Category: Social Media

Are Branded Geofilters The Future Of Advertising On Snapchat?

Once Snapchat had announced they were opening up geofilters to brands as part of the Snapchat ad platform, it said that snaps with these location based overlays have already accounted fro over than a million of the messages sent every day on the platform. Now, it’s been a month into this, and brand like McDonoald’s, GE, Ted […]

8 Ways Content Marketers Can Hack Facebook Multi-Product Ads

Content creation can be difficult, but if you are able to create great content, you are already have way to the field goal of success.  But getting your quality content read, amplified and shared to other relevant customers is what gets you to the other side of the field to touchdown territory.  Facebook is a […]

Report: 87% of Facebook Customer Messages Are Ignored

Facebook is a great place for customers to get into contact with company and business pages when it comes to customer inquiries.  With Facebook being such a big social media channel, you’d think that there would be a lot of satisfactorily answered customer inquiries from said companies and businesses.  But according to a new survey by Locowise, a social media […]

Twitter Woos Businesses With Launch Of “Official Partner Program”

Today, Twitter announced a rebranding of its how-to-use-Twitter-for-marketing program.  The new name for this program is called the Twitter Official Partner Program, and it merges the Twitter Certified Program and the Twitter Marketing Platform Partner Program. What this means is businesses who want third-party help with their Twitter campaigns and strategy have a new link […]

Report: Facebook Pulls In 84% Of Social Shares For Publishers

Facebook.  We all know this name.  Use it or not, love it or hate it, Facebook is one of the big names in the social network scene.  Facebook has quite a dominance over the social media landscape is quite evident, and here is one more point that we can add the reasons why the social […]

Horror Movie “Before I Wake” Uses Twitter’s Promoted Video And Creepy @Replies

You’ve got to love when people use social media, such as Twitter, to promote their new projects.  In this case, we’re talking about a horror movie entitled, “Before I Wake”.  This movie stars Kate Bosworth and Thomas Jane as foster parents who take in a child named Cody, played by Jacob Tremblay, who’s dreams and […]

Twitter Enables Embedding Twitter Video On Websites

As far as social media networks are concerned, Facebook and Twitter are two of the biggest networks people use.  But between the two giants, Twitter has been behind Facebook in the video market.  But for the first time, Twitter got a jump on Facebook. Twitter gave users the ability to embed Twitter videos into websites […]

Is A Google+ Breakup Coming For Photos & Hangouts?

Could there be a breakup in the arena of Google+?  There certainly could be, since Google senior vice president Sundar Pichai gave the his clearest signal yet that Google could very well seperate Google+ into different components: Hangouts, photos and the social stream. “I think increasingly you’ll see us focus on communications, photos and the Google+ […]

Pinterest Ups Its Spam Fighting Efforts: Cuts Number Of “Spam Clicks” In Half

On February 20th, Pinterest has upped its game against spam, announcing that they have cut the number of Pinners who click on spam in half during the last six months.  The company says that the amount of spam reported has “nose dived” so low that the metric is practicably nil. Pinterest says that the system […]

Driving Traffic from Facebook – Whiteboard Friday

If you’re looking for a wonderful amount of traffic, one of the best places to find it would be from Facebook.  Unfortunately, even with the incredible traffic potential the social network can bring, there’s confusion around both how much we  are able to optimize our work to take advantage of it.  In this episode of […]