Let’s imagine you’re online shopping for a brand new desk for your office, and you hop online to check out the reviews. Let’s assume you find three of them that would look good with the rest of your office. The first one has over 600 reviews and has a 4.5 star rating. The next one […]

The science of psychology can be an important part in the world of marketing. With social proof, it can be used to deliver credibility to prospective users and promote adoption in the design of products and services. But what is social proof? As stated by CXL.com, social proof is “based on the idea of normative social […]

Ever since eCommerce emerged as a business model (which came out in May of 1989 with the first internet-based system for eCommerce, SequoiaData Crop introduced Compumarket), eCommerce is now an ever-increasing vital component of business strategy. Because of how important eCommerce has become over the years, you might be thinking about how you can improve […]