Having a great blog, social media and email presence is always a great thing to have for your business. After all, blogs are a great way to give a much need voice for businesses, and social media is great for really connecting with your target audience. Emails are wonderful way to build relationships with prospective […]

The adaption of eCommerce has been rising for a while now, but because of the pandemic in 2020, it seems that that adaption rate for it has accelerated it by about five years. Because of that, many social platforms really stepped things up with their eCommerce integration efforts, Each of these platforms are doing their […]

A new video series has been launched by Facebook that they are calling ‘Social Skills’ with the idea of providing social media mangers with important skills and insights that they can use in order to really pick up their promotional performance. These videos show real world examples and insights on how businesses have used Facebook’s ad […]

As a brand, is Clubhouse the right fit into your social marketing efforts? Clubhouse, a social app that has caught the eyes of many in recent months, has seen some massive growth recently. The app, which is has an invite-only mentality, has been great for those who wants to stay in touch with the pandemic. […]

It has officially been a year since the COVID pandemic first began. Since then, more brands have been shifting their marketing to in-house. COVID has really done a number on he landscape of digital marketing. This data comes from Gartner’s CMO Spend Survey. Last week, Jennifer Hoffman share a chart in a tweet showing over half […]

If you’re looking to increase awareness of your brand and campaign efforts over the holiday season, then you’ve come to the right place. It seems that due to the pandemic, eCommerce spend has hit new records as more and more people are purchasing their goods online, instead of going to a brick and mortar store […]

On September 2, LinkedIn released some new features for its users. Now, Businesses can promote events, learn even more about those who follow them, as well as facilitate communication among employees. There are three new tabs as well, including: My Company Events View Page Followers To learn more about each of the new tabs, read […]

“Small, local businesses are often seen as the patchwork of a community. So when those businesses are forced to close their brick-and-mortar doors and pivot to an online model, putting customers first and delighting them requires that much more creativity. But in the process of doing so, many of these small businesses have seen something […]

A number of different brands are joining the Stop Hate for Profit Facebook ad boycott. Advertisers are being asked to pause their ad spend on both Facebook and Instagram in July, saying that the social media platform is tolerating racism and hate speech, “turned a blind eye toward voter suppression on their platform.” According to reports, over 100 […]

Facebook is introducing its knowledge panel-like information boxes into its search results for certain queries, SocialMediaToday first reported on June 9. The information within the boxes are sourced from Wikipedia. Just like with Google knowledge panels, these boxes might surface for non-human entities, such as with television shows. Clicking on any of the links within the information […]