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What Are Ways To Add Connected TV To Your Holiday A Strategy

According to SteelHouse, your holiday ad strategy needs a Connected TV strategy. Year over Year, millions of people are spending time with Connected TV devices, causing the total viewing time to jump 81%. In a Marketing Land post, SteelHouse covers some of the best ways to make the most of your Connected TV opportunity in …

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Pinterest Shopping Ads Gain Momentum As Company Revenues Top $1 Billion In 2019

On January 7, Pinterest reported revenues have reached $400 million for Q4 of 2019. This is a growth of 46% year over year, which exceeded analysts’ forecast of $371.2 million. The company’s annual revenue surpassed $1 billion, reaching $1.14, which is an increase of 51% over 2018. Global monthly active users (MAUs) grew 26% year over …

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Snapchat Added Users, Increased Revenue In Q4, But ‘Still Extremely Under-Monetized,’ Says Spiegel

Snapchat’s company, Snap Inc, has reported a 44% year over year increase in revenue for the fourth quarter of 2019. The company has reached $561 million. Regarding daily active users (DAUs), Snapchat has reached 218 million, which is up from 210 million in the previous quarter. Potentially do to the likes of rivals like Instagram …

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LinkedIn User Rate To Grow Faster Than Expected Through 2023

According to a report from research firm eMarketer, LinkedIn is growing faster than expected. The number of monthly US adult users in 2019 increased by 8.8% year over year, which is up from eMarketer’s previous estimate of just over 7%. These numbers are from an updated membership data from parent-company Microsoft and other sources. Although there was a …

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NRF Says 70 Million Consumers Will Shop Online During Cyber Monday, Predicts Online Holiday Sales Up 14%

The National Retail Foundation (NRF) reports this year’s online holiday sales are expected to have an increase of 11% to 14% over last year. If this is true, holiday sales will bring in somewhere between $162.6 billion and $166.9 billion. This is more than 16 billion over 2018’s holiday e-commerce revenue in the US. Compared to …

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Twilio Study Finds Consumers Prefer Email And Text When Communicating With Brands

Twilio, a cloud communications platform, has release a study finding consumers preferred email and text when talking to brands, despite a wide selection of channels. The survey had responses from 2,500 global consumers, saying that, despite negative consumer sentiment towards how businesses approach communications, they are likely to adhere to their preferred channels. “Everyday at …

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Shorter Holiday Season Isn’t Going To Dampen E-commerce Sales With Revenue Expected To Surpass $143 Billion

According to Adobe’s predictions, e-commerce sales should be able to remain robust, even with this year’s short-than-usual holiday season. Adobe expects online holiday revenue to reach $143.8 billion this year, which is a 14.1% increase since last year. This estimate is below the 16.5% year-over-year increase in e-commerce sales that Adobe reported last year when the …

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Data: Walmart Wins Holiday Store Visits, Sears’ Failure Is Likely JCPenney And Kohl’s Gain

Over the holiday shopping period, it seems that only a small number of retailers actually dominated store visits.  Based on information from Reveal Mobile, about one out of three US shoppers visited Walmart or Target between November 12 and December 31, 2018. According to the mobile-location data from Reveal Mobile, 86 percent of the total …

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Study Finds 61 Percent Of Electronics Reviews On Amazon Are ‘Fake’

Quite a few consumers rely on product reviews in order to make online purchase decision.  But which of these reviews are real?  Are they reliable?  According to a recent survey data, 33 percent of consumers believe they saw “a lot” of fake local business reviews in 2018. In an analysis by the Washington Post, a majority of reviews in …

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Report: ‘Asset Tracking’ Now A Primary Use Case For Indoor Location And Beacons

Unacast, a proximity and beacon data platform has released its Q2 Proximity.Directory report.  This report does more than just talking about marketing use cases.  It looks at how proximity sensors are being deployed for “asset tracking” (people and places) across industries like logistics, healthcare, manufacturing and others. In the report, there is discussion on the ways …

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