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Category: Statistics

Google: YouTube Has Been The Cause Of Declining CPCs This Whole Time

For those who have been keeping up on this particular bit of news, Google CFO Patrick Pichette said that Google’s declining ad click costs haven’t been caused by mobile, but by YouTube.  While at SMX Advanced in Seattle, VP of search ads, Jerry Dischler said this week that YouTube has been the cause of declining […]

Report: Phablets Grabbed More Than 20 Percent Of Q1 Smartphone Sales In The US

According to Flurry data released last week, 20 percent of all smartphones used are “phablets.”  To help back up this information, Kantar Worldpanel ComTech reported that  “phablets claimed 21 percent of all US smartphone sales in Q1 2015.” So it seems that these larger screened smartphones are starting to get a decent grip on the mobile market. When you […]

67% Of Ad Buyers Say Original Digital Video Will Soon Rival Original TV Programming

In this day and age of media consumption, we have so many more options as to where and how we get to watch or favorite shows and videos.  With the influx of digital video, along with its growing popularity, more and more shows, movies and videos are being shown digitally, and not just on standard cable. […]

Pinterest Marks 5th Birthday With New Stat: 50 Billion Pins Served

For the lovers of Pinterest, can you believe it’s been five years since the pinning network was launched?  Pinterest has gotten popular by allowing people to collect a variety of their favorite things on the web onto a single place online.  Today, the company released a new figure for how big the collection has gotten.  We’re […]

Nintendo And Ebates.com Score With Top Holiday Ads

Marketing, you could say, is in a way, competitive in nature. You have to be creative and do what you can to out perform your competitors and win the marketing wars. If you would call it a war, that means that Nintendo has won the holidays, according to television and video analytics firm, Ace Metrix. […]

Most People In The US Don’t Know What “Privacy Policy” Really Means

If you know who Bill Gates is and you know the association between the hashtag and Twitter, at least you can say you know some of the basics of the technological world.  But less than half of US adults fully understand what a privacy policy is.  That means that over half of the US population […]