According to SteelHouse, your holiday ad strategy needs a Connected TV strategy. Year over Year, millions of people are spending time with Connected TV devices, causing the total viewing time to jump 81%. In a Marketing Land post, SteelHouse covers some of the best ways to make the most of your Connected TV opportunity in [...]
According to Google's annual report, the company removed 2.7 billion so-called bad ads last year for violating ad policies. This number is up from 2.3 billion bad ads that Google reported taking down in 2018. The amount of ad accounts that were terminated by the company stayed fairly float form the year before at about [...]
In terms of search advertising in the US, Google is, by far, the biggest player out there. But, there are others who are chipping away at that lead, including Amazon. According to estimates released on October 15 by research firm, eMarketer, Amazon's share of the search advertising market is expecting to grow as Google's shrinks [...]
In a CNBC survey of several advertising execs, it was found that there are some advertisers who are shifting large percentages of their Google search budgets over to Amazon. According to two executives, some advertisers that are selling are selling on Amazon are moving 50 percent or more of their search budgets to Amazon. Amazon has been [...]
According to the latest prediction from research firm eMarketer, Amazon is set to surpass Oath and Microsoft to becoming the third largest digital ad sell in the U.S., just behind Facebook and Google. eMarketer is also predicting that Amazon's ad growth is going to more than double this year. The research firm notes that the change [...]
Back in 2016, mobile helped to drive the almost $6 billion year-over-year increase in search spend and even managed to surpass desktop for the first time. This information comes from the IAB. Now, in 2017, mobile is undoubtedly a given, and there is no reason to wonder if this is its year, it's time to look [...]
BrightEdge has released a new survey on the future of content and search marketing that exposes contradictions between what enterprise marketers and what they are actually doing. The survey, which was conducted earlier this year, received 252 responses from "digital marketers at Fortune 500 brands that represent a split of B2B and B2C." The survey initially [...]
Anybody who is online for any given amount of time will be able to tell after some time surfing the web that Google's domination in the US search ad market is quite the beast. Thanks more specifically to mobile, Google will take 77.8 percent of the US search ad revenues this year. By next year, [...]
Yahoo has given us their top ten most popular search terms for the year. Not only that, Yahoo released their top news stories, as well as a number of other 'most popular' top ten lists for the site in 2016. Yahoo sad that the most searched term for 2016 was "2016 Election" with president elect "Donald [...]
At this point, shopping ad growth has continued to cannibalize text ad spend on desktop. Retail spend has gone from paid search text ads to paid search shopping ads on desktop this Black Friday weekend when compared to last year. This came from an AdGooroo report, which is a Kantar Media company, based on analysis of [...]