Back in 2016, mobile helped to drive the almost $6 billion year-over-year increase in search spend and even managed to surpass desktop for the first time. This information comes from the IAB. Now, in 2017, mobile is undoubtedly a given, and there is no reason to wonder if this is its year, it's time to look [...]
BrightEdge has released a new survey on the future of content and search marketing that exposes contradictions between what enterprise marketers and what they are actually doing. The survey, which was conducted earlier this year, received 252 responses from "digital marketers at Fortune 500 brands that represent a split of B2B and B2C." The survey initially [...]
Anybody who is online for any given amount of time will be able to tell after some time surfing the web that Google's domination in the US search ad market is quite the beast. Thanks more specifically to mobile, Google will take 77.8 percent of the US search ad revenues this year. By next year, [...]
Yahoo has given us their top ten most popular search terms for the year. Not only that, Yahoo released their top news stories, as well as a number of other 'most popular' top ten lists for the site in 2016. Yahoo sad that the most searched term for 2016 was "2016 Election" with president elect "Donald [...]
At this point, shopping ad growth has continued to cannibalize text ad spend on desktop. Retail spend has gone from paid search text ads to paid search shopping ads on desktop this Black Friday weekend when compared to last year. This came from an AdGooroo report, which is a Kantar Media company, based on analysis of [...]
According to the IAB's brand new Internet Advertising Revenue Report, during the first have of 2016, digital ad revenues in the US reached $32.7 billion. Search ad revenue (both desktop and mobile) overall represented 50 percent of the total, which was up 19 percent year over year. The single biggest growth driver behind the digital ad [...]
In official Google statements, it's said that over 50 percent of search queries globally now come from mobile devices. But what's the exact percentage? We aren't sure, or if it varies significantly by country. In a recent report from Hitwise (registration required), it's argued that in the US mobile search is about 58 percent of overall search [...]
A report came out yesterday (March 22) in The Verge that said that Google is about to release ts own third-party keyboard for the iPhone. According to the report, they keyboard will use swiping/gesture-based typing and predictive text. It seems that Google is trying to increase the number of searches coming from iOS devices, like the iPhone. [...]
The US desktop search rankings from comScore for February is out, and according to the newest data, there is almost no changes month over month. Ultimately, thee was only very incremental movement. Bing is seeing a continued slight gain, while Ask is seeing a slow sink closer and closer to one percent. AOL has reached an abysmal [...]
Recently, Bing has decided to release their top searches in 2015 for celebrities, athletes and news stories, and other categories. It was interesting, but not surprising when you see some of the top searches done this year. The story surrounding Caitlyn Jenner was a huge trend this year, along with the search for Miley Cyrus and [...]