fbpx

Category: Structured Data & Schema.org

What Google’s Search Relations Team Has Been Doing In Response To COVID-19

“I’ve been working almost 100% of my time on corona-related stuff,” said Daniel Waisberg, search advocate for Google, “As part of the search engineering team, we kind of see what’s going on and try to understand what are all the initiatives [and] how they align.” “When it comes to webmasters, [we] hope you all saw […]

Google Ends Support For Data-Vocabulary.org Structured Data In Rich Results

Starting April 6, data-vocabulary.org structured data markup will be ineligible for Google rich results. Site owners have to switch to schema.org markup if they want to maintain Google rich result eligibility. If you don’t convert to schema markup, your rich results are going to disappear from the search results page after April 6, and as […]

Support For SpecialAnnouncement Schema Is coming To Google Search

According to an announcement made on March 31, Google search will be adopting the SpecialAnnouncement structured data type. Guidelines were published by Google and was using it on COVD-19- related announcements and site owners can start marking up their content with it, despite support still being in development. At this point, at the time of this writing, Google hasn’t […]

Bing Adopts SpecialAnnouncement Structured Data For COVID-19

In an announcement, Bing said that they are supporting the SpecialAnnouncement data type for coronavirus-related business, travel, government health agency and testing center updates. If you apply the markup, it can produce a label that shows your special announcement that has a link to your site, in web, and local search results. Businesses and agencies can use […]

Martha Van Berkel Talks About Structured Data

Martha van Berkel runs a company named Schema App and is a schema and structured data maven. In a video interview between Martha and Barry Schwartz, they spoke about that topic. The two spoke about the growth of structured data adaption and how much Google is relying on the markup these days. Not only that, they talked […]

Google Tightens FAQ Markup Guidelines, Disallows Repetition Of Questions And Answers

According to Google’s updated content guidelines for the FAQ schema, no longer can you markup the same question and answer with FAQ schema if that question and answer is in multiple pages on your site. The company said to just mark it up on one of those FAQ pages, and no more than that. The updated guidelines […]

Google Adds New Image License Metadata For Licensable Image Label

A new structured data element for image license metadata has been released by Google that allows Google Images to show a licensable image label in the search results. The CEPIC, the European picture agency, wrote about this on its blog saying “We are happy to share now that Google Images is releasing a metadata framework through Schema.org for […]

Google Dataset Search Is Out Of Beta And Adds New Features

On January 23, Google announced that it brought Google Dataset Search out of beta and is now completely live. Google has also added new features to the speciality search engine. With Google Dataset Search, searchers can find datasets that are stored across the web through keyword searches. “The tool surfaces information about datasets hosted in thousands […]

Google Will Drop Support For Data-Vocabulary.org Structured Data On April 6

On April 6 of this year, data-vocabulary.org structured data markup will become ineligible for Google rich result features. The announcement was made on Tuesday, January 21. Sit owners have to convert to the schema.org markup if they want their pages to continue being eligible for Google rich results.  When April 6 comes around and your […]

How To Use Schema To Create A Google Action

Recently, Google announced that publishers are now able to create Google Actions from web content using schema markup. Google Actions is a great way for brands to get extra mileage out of their SEO strategy, as well as offer another opportunity to reach searchers organically. Optimizing for some of the newest features, such as Google […]