Pepsi Takes Top Honors In Twitter’s Inaugural #BrandBowl
By Scott Davenport | | Advertising, Business Issues, Social Media Marketing, Super Bowl, Super Bowl Advertising, Twitter
It was mere hours after the Philadelphia Eagles won Super Bowl LII when Twitter announced that Pepsi won the first-ever #BrandBowl. Pepsi, the sponsor of the Super Bowl Halftime Show, took top honors as the most tweet-about brand in Twitter’s inaugural competition. I would have to agree that, as the sponsor of the Super Halftime Show, Pepsi …
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