This year during the Super Bowl, we saw over 40 brands that paid over $5 million dollars each for ad time during the big day. We saw a lot of the usual ads, including Pepsi, Kia and Budweiser.  Doritos and M&Ms made a comeback after taking a Super Bowl break, while others, such as Kraft, Intuit and Pringes made […]

It was mere hours after the Philadelphia Eagles won Super Bowl LII when Twitter announced that Pepsi won the first-ever #BrandBowl. Pepsi, the sponsor of the Super Bowl Halftime Show, took top honors as the most tweet-about brand in Twitter’s inaugural competition.  I would have to agree that, as the sponsor of the Super Halftime Show, Pepsi […]

Out of the February top ten YouTube ads, 9 of them were Super Bowl ads.  But that top ad was Hyundai. The brand’s “A Better Super Bowl,” a live video featuring US military personnel that aired in the first commercial break immediately following the game, generated 26 million views for the month. The only ad that […]

It’s awesome how far Snapchat has come in a year since the last Super Bowl, when the four year old company was they had just announced the new feature, Snapchat Discover.  When Snapchat Discover first came out, some of the brands who took advantage of the platform was Mountain Dew, GrubHub and McDonald’s.  Ever since then, Snapchat […]

According to Google, 82 percent of all the TV ad-driven searches during the Super Bowl occurred on smartphones.  Though this isn’t surprising in the least, considering the last year or so of growing mobile dominance in marketing and over all consumer usage, this is a 12-point jump from last year, when 70 percent of Super Bowl […]

Over the Super Bowl, as usual, there were a skew of ads and commercials that air during the game.  Out of all the ads shown, it looks like the big winner was the Doritos “Ultrasound” ad, which generated 893,465 shares. After Dorito’s ad, the extended version of T-Mobile’s “Restricted Bling” came in second with 346,854 […]

When it comes to live events, Twitter is usually where people go to live post their experiences and have live conversations with others during live events.  But it looks like Facebook is trying to push Twitter out of that spot.  But, as Super Bowl 50 has come and gone, Facebook just proves that they have […]

For those fans of football, I’m sure you’re all excited by the fact that the Super Bowl is this upcoming Sunday.  YouTube has come out with a reminder that it’s where people spend their time check out all of the commercials and teasers that advertisers have already come out with. According to YouTube, it’s seen almost […]

According to iSpot.tv, the TV ad analytics company, there are more Super Bowl ads and teaser videos being watching on Facebook than YouTube so far this year.  To be honest, I never thought I’d see this day, even though Facebook has been ramping up their native video abilities for a while now.  Perhaps this could be […]

Amazon, who is making their first ever appearance as a Super Bowl advertiser this year, is using its game day spot to promote the Echo device.  For their ad, Amazon has enlisted the talent of Alec Baldwin to be its pitchman.  The company has even given over the official campaign hastag, #BaldwinBowl, to the actor. Not only […]