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Category: SWOT Analysis

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How To Do A SWOT Analysis

By Scott Davenport | December 28, 2022 | SWOT Analysis

What is a SWOT Analysis? SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company’s competitive position and to develop strategic planning. Like SEMrush says, you need to list and analyze the following: Basically, SWOT is a tool that can help you can advance your business. SWOT can guide businesses towards strategies …

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SWOT Analysis: How to Perform It & Why It Matters

By Scott Davenport | January 26, 2022 | SWOT Analysis

First of all, what is SWOT? SWOT is short for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal to your company—things that you have some control over and can change. Examples can include who is on your team, your patents and intellectual property, and your location. What’s one of the best ways to identify …

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