It was announced on Monday by Google that there are some mobile-related upgrades for Google Tag Manager. For one, there’s news that Tag Manager is supporting Accelerated Mobile Pages (AMP), which will open up a nice variety of new measurement opportunities, as is explained by Google’s Ben Gram in the announcement: While implementing measurement solutions on AMP […]

With Google Analytics (which is a new name we’ll be getting into a moment) is continuing to push toward the enterprise with the launch of Workspaces.  Workspaces is a collaborative feature that’s available in both Google Tag Manger and Tag Manager 360. According to the announcment, Workspaces’ goal is to solve workflow challenges that many teams […]