Technical SEO is incredibly important, and there are a lot of folks that knows at least something about the subject. But something that is hindering your success in SEO is the way you think about technical SEO. In this episode of Whiteboard Friday, Ben Estes from Distilled shares the agency's tried and true framework for [...]
Page speed is important to Google. We all knew that, but why? There are more reasons than ever to focus on both site speed and become adept at communicating its value to devs and stakeholders. In this episode of Whiteboard Friday, Sam Marsden takes up point by point through how Google understands speed metrics, the [...]
In this episode of Whiteboard Friday, Rand Fishkin covers essential technical from crawlability to internal link structure to subfolders and more.
Log file analysis can certainly provide some really detailed insights about what Googlebot is doing on your site. But this topic can be quite intimidating talk about. In this episode of Whiteboard Friday, Britney Muller breaks down log file analysis to make it more accessible to SEOs everywhere.
With all this talk of mobile first indexing, there isn't much we haven't heard about it. But for some, there is a topic that isn't talked about as much, and that's the impact on internal linking and previous internal linking best practices. There have been some popular methods in the past for providing paths for [...]
As a webmaster, have you ever gotten a warning letter from Google that is seemingly being given out to every SEO and webmaster that tells you that "Googlebot cannot access CSS and JS files on example.com? It won't be any surprise if you have, as this is a brand new alert form Google. The reason [...]
The SEO game is always changing, always evolving, and the industry, along with other aspects of online marketing, are much more integrated with each other than they were in the past. There are those that want to get the message out there that, even with effective modern SEO, you still need some technical expertise. Rand [...]
In a time long, long ago, tales told of developers who regularly coded relative URLs into websites. But in this age, there are a variety of reasons why SEOs may not want to do this. In the newest tale of Whiteboard Friday, the bard, Ruth Burr Reedy will tell us all about why using relative [...]
Most of us have a solid understanding of SEO, and we know that there are certain techniques that we shouldn't be using in order to get links, and ultimately, ranking. We know there are solid techniques and processes that we can utilize that will allow us to rank higher than other competitors who would normally use spammier [...]