For those who don't know, Core Web Vitals is a set of performance metrics can highlight aspects of web page development that affects the User Experience. In 2021, Google will be making Core Web Vitals ranking factors a part of the Page Experience Update. Basically, score values change depending on how users interact with web pages. [...]
The groundwork for search engines' ability to rank well is the crawling and indexing processes of websites. Crawling and indexing are usually overlooked or misunderstood, despite its importance of fundamental aspects. During the crawling and indexing session of Live with Search Engine Land, Martin Splitt, search developer advocate at Google, explained these two processes using [...]
It's very important to optimize your Shopify store for Google, Bing and other search engines if you want potential customers to find your site. A number of the search engine optimization tenents are based on providing users with a good, positive experience. The easier it is to discover and use your Shopify store, the higher [...]
The importance of machine learning is only growing for anyone working in the digital world, but can usually feel like an inaccessible subject. Of course, it doesn't have to be. You don't need to miss out on the competitive edge that it can provide when it comes to SEO task automation. In this episode of [...]
It can be pretty easy to fall into a rut with your SEO audits. If it doesn't meet best practices, it need to be fixed, right? Not necessarily. Although an SEO checklist is basically a checklist, it is important to both approach and prioritize your fixes in order to be efficient and effective with your [...]
Once you've put in work with technical SEO and made your discoveries, there's something else you must do - present your findings to the client and come to an agreement as to what to do next. In this episode of Whiteboard Friday, Benjamin Estes from Distilled gives us his framework for making technical recommendations to [...]
Technical SEO is incredibly important, and there are a lot of folks that knows at least something about the subject. But something that is hindering your success in SEO is the way you think about technical SEO. In this episode of Whiteboard Friday, Ben Estes from Distilled shares the agency's tried and true framework for [...]
Page speed is important to Google. We all knew that, but why? There are more reasons than ever to focus on both site speed and become adept at communicating its value to devs and stakeholders. In this episode of Whiteboard Friday, Sam Marsden takes up point by point through how Google understands speed metrics, the [...]
In this episode of Whiteboard Friday, Rand Fishkin covers essential technical from crawlability to internal link structure to subfolders and more.
Log file analysis can certainly provide some really detailed insights about what Googlebot is doing on your site. But this topic can be quite intimidating talk about. In this episode of Whiteboard Friday, Britney Muller breaks down log file analysis to make it more accessible to SEOs everywhere.