Testing

How To Do Facebook Ad Testing & Master A/B Split Tests

Why is Facebook Ads testing important? By testing, advertisers can uncover what works best for their ads. This lets them discover what generates more business or increases their leads. Basically, you’re getting better results for less money. Facebook ad testing can help you optimize your ad results. But how do you run successful tests? In …

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Facebook’s Tests An Instagram Content Calendar in its Creator Studio Tool

In order to provide a calendar overview of your Instagram activity, Facebook is testing a new content calendar feature in the Creator Studio dashboard. If you have the new calendar option, it will appear on the left hand side function bar in the Instagram tab of the app. The calendar will show you a listing …

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Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday

A/B testing your SEO changes can give you a competitive edge, and allowing you to avoid negative changes that could potentially lower your site traffic. In this episode of Whiteboard Friday, Emily Potter tells us why A/B testing changes is important, but how to develop a hypothesis, what goes into collecting and analyzing the data, …

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