Consumer behavior has changed dramatically ever since the start of the COVID-19 lockdown began. Needs-driven spending has been replaced discretionary spending and online shopping has supplanted in-store buying. As local economies and retailers begin opening back up, this could change again. With the pandemic, Google says that product search is an area that is always [...]
Looking to stay ahead of the digital marketing curve? Discover the key trends that are shaping search, digital, voice, and omnichannel strategies in 2020. In this webinar, Benu Aggarwal, President and Founder of Milestone Inc., presents her yearly “key trends” webinar together with Bill Hunt, President, Back Azimuth Consulting. In this presentation, you will learn: [...]
StrategiQ, a marketing firm based in the UK, has released a Google Trends connector for Data Studio. The free tool lets users extract search trend information directly into their Data Studio reports Image sourced from StrategiQ. You'll need to do the following in order to get Google Trends information in your Data Studio reports: Get the [...]
Google has released its "Year in Search" for 2017, which has over 40 top 10 lists for searches in the US and globally. These searches terms are ranked based on the top trending searches that saw the highest spikes in traffic over the year of 2017, compared to 2016. The number one top trending search for [...]
New filters are being added to Google's trends data, which now makes it possible to see search trends beyond web search Now, users can find real-time search trends on specific search tersm within YouTube, News and Image searches, along with Google Shopping. “We’re opening up more data to show what people in the world are [...]
With election news swarming around us all lately, it's not surprising that the amount of users searching for election news online is higher than usual as we inch closer to the Presidential election. Because of this, Google has added a new tool to its set of voting features with the launch of the Google Trends Election Hub. [...]
The Associated Press, in partnership with Google and Twitter, has released election trends data based on candidate and election-related searches and tweets. The AP Election Buzz tool, which uses Google Trends, tracks Google "search interest in political terms." This feature is part of the Google Political Index that was created by a nonpartisan goup of Google's [...]
In 2015 , there was quite the mengerie of searches done through Google's search engine. There were searches that asked about Lamar Odom, Ronda Rousey's rising star, the new Snapchat update, the film "Jurassic World," and a large variety of other topics. There was even searches about "What is Charlie Charlie?" More than 40 categories have been released [...]
With New Year's Eve upon us, Google is ushering out 2014 with a doodle featuring the years most popular trending topics. The animated New Year's Eve logo even includes an animation that spotlights the World Cup, the Philae robotic lander, ALS Ice Bucket Challenge, as well as Flappy Bird. As you notice from the above [...]