With Yoast's 11.1 SEO plugin update, image and video Schema enhancements have been implemented into their service. Even though it won't necessarily improve your ranking by adding Schema, it can at least enhance the way your results appear. Google is showing more images in web search results, which means that if you add the appropriate [...]
In the world of content marketing, videos are a powerful tool. Videos can provide a great opportunity for marketers to create incredibly emotionally connections by visually capturing customer's attention, which can lead to a higher brand engagement and increased leads and sales. According to Forbes, by 2019 video will account for 80 percent of global consumer Internet traffic. [...]
A new RankRanger report released has been released, and according the data found in it, a good ranking in YouTube search doesn't mean that that same video will rank just as well in the video carousel in Google search, and vice versa. In this study, it shows that the algorithm for YouTube search rankings is quite different [...]