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Category: Video

How Extra Space Storage Boosted Its Online Presence with Google

Extra Space Storage plays a vital role in their customers’ lives, helping them with storage needs during life’s important events. To reach an increasingly mobile and digital audience, ESS turned to Google to boost online rentals, with an ambitious cross-channel campaign that included search, display, mobile and social efforts. The results have been phenomenal: a […]

Is It Necessary For Every Page To Have A Meta Description?

Matt Cutts answers the question, “Is it necessary for each single page within my website to have a unique metatag description?” Learn more about titles and descriptions: https://support.google.com/webmasters… Have a question? Ask it in our Webmaster Help Forum:http://groups.google.com/a/googleprod… Want your question to be answered on a video like this? Follow us on Twitter and look […]

Kyle Rush MozCon 2013 – Win Through Optimization and Testing

One of our highest rated talks from MozCon 2013, Kyle shares his knowledge from one of the most intense web campaign to date: the 2012 US presidential election. Kyle explores data driven tactics used by the team to help increased donations by 49% and shares how he thinks you can use these examples for your […]

GDL Weekly with Louis Gray for November 18, 2013

Google Developers Live is the best way to keep up with everything new in the world of Google Developers. Watch, learn, and explore! Root Access (1) http://goo.gl/iqJr4T YouTube Developers Live http://goo.gl/wlSu47 Portable Native Client http://goo.gl/Qh5Qzu Mapping Big Data with Google’s Cloud Platform http://goo.gl/sl5HjJ What In the World http://goo.gl/MDsV7c Wallet Objects API http://goo.gl/Kuidfs Google Compute Engine API http://goo.gl/rb0xG3 Google Developers Hackademy http://goo.gl/GHfMnF Announcing Dart […]

A Creative Approach to Engage with Your Customers Online

Strengthen brand-to-customer relationships with a rich creative canvas that comes alive as consumers stream videos, play games, flip through a catalog, and more. With Engagement Ads, advertisers only pay when users engage – ensuring that your message is resonating with people that are the most interested. Learn from some of the best campaigns and see […]

Friday 15: Turn Your Website Error Pages Into Opportunities

Learn how to turn a 404 error page into an opportunity in this week’s #Friday15. 404 Error Page -Occurs when the link is broken, or the page was moved or deleted, or a user mistyped the URL. Improving 404 Error Page Experience -Be sure your 404 page has the same look and feel as the […]

Are All Comments With Links Spam?

In this Google Webmaster Help video, Matt Cutts Answers the question, “Google’s Webmaster Guidelines discourage forum signature links but what about links from comments? Is link building by commenting against Google Webmaster Guidelines? What if it’s a topically relevant site and the comment is meaningful?” Read more about link schemes: https://support.google.com/webmasters/answer/66356 Have a question? Ask […]

Why Visual Assets Are Better Than Infographics – Whiteboard Friday

For the last few years, we’ve been seeing infographs make their way around the web.  They can actually do quite well, if done right.  If that’s the case, infographs can be proven to be effective, easy on the eyes, and can be a much easier way to digest information.  It’s great for SEO. But now, […]

Creating a SEO strategy (with Webmaster Tools!)

Maile Ohye describes how to create a holistic SEO strategy inclusive of all your company’s online channels (website, blog, social media channels). She uses the mock company, Webmaster Central, and pretends to be the SEO manager of the Webmaster Central Blog.

Dusty Henry with Rand Fishkin of MOZ at #SIC2013

Kitterman Marketing’s Dusty Henry caught up with Rand Fishkin after his keynote at Seattle Interactive Conference on Tuesday, October 29, 2013. He explains the difference between good and great content and how to optimize that great content as you develop it. Rand Fishkin, Moz: “For me the difference between good content and great content is…good […]