“50% of all searches will be voice searches by 2020” (Comscore) is widely cited. Although that particular statistic is misleading both because of how voice search is defined, and because this study dates from 2016, the voice is a phenomenon that the industry needs to address. It is already part of the search landscape, is […]
It’s been predicted that over half of US homes will have a smart speaker within four years, and marketers have begun strategizing about the best way to proceed. There is a recent Digitas study, a marketing agency, that addresses some ways in which brands will be able to adapt to a voice-controlled world. But one finding […]
One of the ways Google is attempting to make interactions with the Assistant more natural is allowing follow-up questions and interactions without having to repeat “Hey Google” each time. The company announced a new feature called “Continued Conversation” at its developer conference in May. Continued Conversation launches today in the US, and allows users to have a […]
Microsoft, with their recent acquisition of Semantic Machines, is bolstering its commitment to conversational artificial intelligence (AI). This news was announced David Ku, Microsoft corporate vice president and chief technology officer for AI and research. According to Microsoft, the Berkeley-based technology company has created a “revolutionary” new approach to building AI. With this move, Microsoft underscores its […]
Last year, Google Lens was announced at I/O for Google’s Pixel devices, and was later rolled out for both iOS other Android devices, even if it was a bit awkward to use for Android (It was used through the photo app). By taking a photo, you could run Lens against the photo rather than through the camera […]
On the morning of May 1, Google said that local search on mobile devices is growing faster than mobile search overall – 50 percent year over year. An in response (partly, anyway), Google has been adding new features tot he Knowledge Panel and Google My Business (GMB) on a regular basis. Google announced a new […]
Every new marketing deliver system begins with a sing approach (this includes the likes of TV, websites, social media, or mobile). When mobile first got on its feet, marketers would contemplate if they had “a web strategy” or “a mobile strategy.” After a while, they were able to discover a number of different strategies that […]
The world of search is on the verge of massive change. The rise of Voice Search, the Internet of Things, and Digital Personal Assistants are all coming together to change how we search. Imagine a world without search boxes, without browsers, and where you get one answer via voice to your search query. How will […]
The use of voice search and voice assistants that answer questions have been on the rise for years now, and according to Google, 20 percent of all mobile search queries are voice search, and that number will only go up. These days, the technology behind voice recognition has been getting better and better. As an example, […]
Last week, Microsoft came out with a version of Cortana for the iPad. Cortana is already out for iPhone, but now, it has been optimized and released for the iPad screens. Not only that, it is reportedly “20 percent faster,” according to the release notes. Compared to Google Assistant and Siri, Cortana can do essentially everything […]