Brands Can Now Buy Walmart Sponsored Search Ads Via API Partners

Walmart has made another step in building out the company's e-commerce advertising offering Friday with the launch of Walmart Advertising Partners. Four initial ads API parters were named: Flywheel DigitalKenshooPacvueTekametrics This is a big next step for Walmart Media Group, who is trying to attract large manufacturer budgets. A company that is already using one of [...]