It is no secret that the insane and sudden popularity of artificial intelligence (AI) has had a huge impact on a number of things we do, including self-driving cars, facial recognition software, and all the various types of content creation. AI is changing the way we live and work. And the world of content creation […]

In this episode of Whiteboard Friday, Bethan shares five helpful tips for presenting your SEO projects to executives or different teams. It’s important to remember that each stakeholder group has different interests and goals, and you need to cater to them accordingly. By following Bethan’s tips, you can effectively communicate the value of your SEO […]

Petra has had experience when it comes to talking with C-level decision makers about the business problems they’re having and turning it around into solutions. In this episode of Whiteboard Friday, Petra discusses the main considerations you need to focus on when explaining the value of your work:

The idea of collecting customer feedback can be quite overwhelming, especially if you’re running a small business or you have a lot of customers to deal with. It can be difficult to know where to start. Despite that difficulty, we all know that customer feedback can be a powerful information that gives you crucial insights […]

It’s true that creating backlinks seem complex, and maybe even daunting, but they’re still one of the more effective SEO strategies available. In the first episode of Whiteboard Friday of 2023, Paddy shows us three different methods you can use to evolve your link building efforts. Even if they aren’t anything we haven’t heard of […]

We’re finally at the tail end of 2022, and we aren’t fortunate enough to see any new Whiteboard Fridays to help us on our marketing journey to success. Although we know they will be back next year, Moz gave us a top ten list of this year’s best Whiteboard Friday videos, which can be found […]

With the new year right around the corner, we are looking into the maw of rising costs. Both businesses and customers are both struggling to deal with the costs of living in today’s world. Because customers are dealing with the rising costs of living, companies are being affected in return. IN this episode of Whiteboard […]

When it comes to ranking on Google, you have a lot to contend with. You have to worry about the quality of your products and services that you provide your customers and clients, as well as the website that you sell of that on. Because you’re online and trying to do use SEO to rank […]

If you’ve spent anytime around Google, working with the search engine to market your business website, you’ll know that they love to change up and update their algorithms all the time. This can cause quite a shake up with how the SERPs presents your website to searchers. In this episode of Whiteboard Friday, Lily Ray […]

What is a content funnel? This particular funnel visualizes the journey that a potential customer or client goes through when they are considering a purchase, and is a part of a much bigger overall content marketing strategy. The content in this funnel in the different stages supports the customer journey, and good content can help […]