Do you want to be sure that the content you’re developing has as much an impact on as many people as possible? In this episode of Whiteboard Friday, content marketing expert Ross Simmonds takes us through the content life cycle, as well as covers how we an use it to ensure that the content you […]

Putting together some keyword ideas is great, but if you aren’t looking at the the right metrics, you aren’t going to get very far. The whole idea behind metrics is to make the data-driven decision. If your metrics don’t quite fit what you’re trying to accomplish, then your marketing strategy won’t be as effective as […]

One of the most important components of your business is the level of trust your users have in your brand expertise. Without that trust, you will not have customers, and in the end, no business to run. Google has been ambiguous about what E-A-T (expertise-authoritativeness-trustworthiness) actually is, and how it plays into your SERP rankings. […]

As a marketing team, or the marketer for your own business, have you ever had great ideas that you’d love to implement, but you can’t because of the buy-in required just to get things done? Unfortunately, it’s a common issue in SEO, where the size of the initiatives and approvals that you need can potentially […]

Did you know that estimating the opportunities within your various SEO efforts is important? In fact, not only does it help determine where to focus your energy, but to prove the potential value of your work to others. IN this episode of Whiteboard Friday, Robin shows us a great strategy for such important estimative work.

As many of you know, Google made an announcement that Universal Analytics will officially retire and stop processing new hits on July 1, 2023. Marketing teams have until that date to find analytics alternatives for website analytics. In Google’s case, they’re making it easy for you to stay. When it does sunset, Universal Analytics will […]

The newest version of Google Analytics is just what it sounds like – new and improved. GA4 ads new analysis technology without requiring any additional code, and is fully functionality and is the default property type when creating a new Google Analytics property. If you’re using UA on your website, upgrading is easy. First, go […]

Thanks to the developments on major platforms like Google Lens and Pinterest, there are many brands out there that have begun their journey adapting for visual search. Visual search already expands way beyond Google’s search engine rankings and offers some exciting new possibilities to marketers. In this episode of Whiteboard Friday, Crystal Carter talks about the […]

It shouldn’t come as a surprise, but just like with everything else in your work, it’s just as important to keep an eye on your business competition. This was the case back before the internet, and now it’s just as important in the digital age. When you are able to complete a comprehensive SEO competitor […]

IN this episode of Whiteboard Friday, Emily Potter, the Head of Customer Success at SearchPilot, hosts this episode and shares the first three SEO tests you should do that will help get your SEO testing program started! These tests includes: Title Tags On Page RW Targeting Structured Data To Win Rich Results