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Category: Writing & Body Copy

10 Techniques to Make Your Business Writing Irresistible

By Scott Davenport | August 3, 2023 | Writing,  Writing & Body Copy

It’s crazy to think that these days, the way we communicate with colleagues, clients, and customers is changing faster than we can keep up. Emails, social media, and messaging apps have become the norm for daily business correspondence. While these modes of communication are convenient, they also present new challenges for effective business writing. That’s …

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Do You Need Tips for Writing Copy That Generates Results? (Infographic)

By Scott Davenport | August 18, 2021 | Content & Writing,  Copywriting,  Writing,  Writing & Body Copy

Good copy writing sells. If you’re persuading customers or clients to purchase your products or services, it’s crucial to have well-written copy. Good copy is more than just sounding fancy, it’s about connecting with the reader and calling them to action. If you’re looking for ways to maximizing the performance of your content, the folks …

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Headline Writing and Title Tag SEO in a Clickbait World – Whiteboard Friday

By Scott Davenport | March 20, 2015 | Content,  Writing & Body Copy | Clickbait,  Headline Writin,  SEO,  title tag,  Whiteboard Friday

Are you trying to write a headline or title tags that are just right?  I’m not going to be surprised if you’re having a little bit of trouble doing it since it’s pretty easy to be conflicted on what you’re trying to say (the more to the point approach) and how you’re trying to say …

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How To Make Every Single Page On Your Website Evergreen

By Scott Davenport | December 12, 2014 | Blogs,  How To,  SEO,  Writing & Body Copy | Evergreen content

When you create the pages for your website, you probably want them to last for as long as possible, but unfortunately, we all know that eventually, any web page will not last forever.  Most of the pages and their content tend to lack evergreen qualities  What does this mean?  Within a few months or a …

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