According to Mozilla CEO Chris Beard, it wasn’t money that allowed Yahoo to win the Firefox search deal away from Google. Simply put, it was the better strategic partner for them. When interviewed by Marketing Land, Beard said that the deals it was looking at had to do with “equivalent economics” but Yahoo had […]
Yahoo and Mozilla just announced on November 19th a “strategic five-year partnership that makes Yahoo the default search experience for Firefox in the United States on mobile and desktop.” But will this deal help the company grow search engine traffic? For Yahoo CEO Marissa Mayer, there is always hope. Along with this new deal, she hopes […]
Before, it was just a rumor. Now, it seems to be true. Yahoo has announced the acquisition of programmatic video platform, BrightRoll. The deal went down for a cool $640 million in cash, saying that BrightRoll was a profitable business venture and was expected to make $100 million in revenue this year. If you’re still wondering […]
Even with all the issues and troubles that a company like Google has, Google has managed to claw it’s way up to the top of the annual American Customer Satisfaction Index (ACSI). In the survey, customer satisfaction is measured across a large range of business and product categories, which includes “e-business.” This means that something […]
It was announced by Yahoo that there was going to be some more cuts and changes to their product line, the most notable was the upcoming closure of Yahoo Voices and the Yahoo Contributor Network. For those who don’t know, the Yahoo Contributor Network was a network of authors that helped to generate content, and […]
Sometimes, rivalry between companies can be a good thing. They compete for the best services or products, and guess who wins? The consumers. Well, it looks like YouTube may be getting their own rival this summer. Yahoo has plans to launch their own video service in order to compete directly with Google’s YouTube. What would […]
Did you know that using YouTube optimization is a staple in a repertoire of many professional and SEOs? Its effectiveness comes from many businesses having not created video promotions and uploaded them to the online video service. Here are 10 YouTube optimization tips you can use for local SEO. 1. Geotag Your Video Geotagging your […]
In the US, it is said that Google has about 65 to 70 percent market share of searches. But, many publishers Google share of incoming search traffic is much higher. To news sites like Reuters Mashable, Dallas Morning News, The Next Web and others who use Parse.ly’s content optimization platform, this is certainly the case. […]
comScore released the July 2013 US search market share data earlier today. The figures show that Google has seen some moderate growth, stasis for Bing and contraction for everyone else. Google has gone up from last month from their 67 percent market share, while Bing hangs in there at just under 18 percent. For Yahoo, […]