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In this episode of Marketing O’Clock: Twitter drops the infamous mobile crop. Yelp announces custom location-based targeting for businesses along with some other goodies. They also talk about all the way into the new Youtube Shorts creation tools and make big plans to make big money with the Youtube Shorts $100M creator fund.
According to an announcement last week, Yelp is rolling out a number of brand new features that will allow business owners to have more control over both their presence and ads on the platform. Some of these features includes Custom Locations Targeting and machine learning-generated budget recommendations. With Custom Location Targeting, a business who is …
One of the big changes we witnessed over the last year, due to the pandemic, was businesses either stalling or completely folding and going out of business. But now that we’ve been through a lot of economic and health issues because of COVID, we might be seeing the light at the end of the tunnel. …
Over Half A Million New Businesses Opened Up In The Last Year Read More »
Yelp has added a new profile attribute that allows businesses to self-identify as Asian-owned. This new attribute joins women-owned, Black-owned and Latinx-owned diversity attributes. This attribute is good if you want to distinguish your business, allowing more people who want to support diversity in business on Yelp. Yelp’s Local Economic Impact Report says that businesses that …
Yelp Introduces A Searchable Asian-Owned Business Profile Attribute Read More »
Last week, Yelp came out with a brand new trust and safety site. When reading this site, you’ll find that informs people about: Its recommendation software Consumer alerts Content moderation practices Information about the attributes that appear on business profiles The first ever Trust and Safety Report was also released, which shows a summary of …
Users on Yelp now have the ability to leave feedback on local businesses’ health and safety compliance when dealing with the pandemic. If businesses are taking all the necessary precautions, such as wearing masks and enforcing social distancing, community members can vouch for those businesses. Yelp has just launched a feature that solicits customer feedback …
Yelp Launches “Health And Safety Measures” Community Feedback Feature Read More »
There are two initiatives that were announced by Yelp recently that was made to help combat racism, ultimately helping with inclusion among local businesses. Yelp took an already existing relationship with non-profit consortium Open to All and expanded it to create training resources available for SMBs to “uplevel their diversity and inclusion practices.” The other initiative, …
Yelp Introduces ‘Business Accused Of Racist Behavior’ Consumer Alert Read More »
With the impending approach of iOS 14, things will be changing a bit. Currently, Apple Maps uses Yelp and TripAdvisor regarding reviews for local businesses and business related content. According to 9to5Mac: “As of the latest iOS 14 beta, it appears that Apple is looking to remove dependencies on Foursquare and Yelp as sources of …
iOS 14 Is Getting Apple Ratings. Will It Be Disruptive? Read More »
Because of the pandemic caused by COVID-19, Small Businesses (SMB) all around the company are struggling, not against the normal competition that we are used to seeing, but against that of this pandemic. With this new global problem, the entire market is seeing an upheaval that we haven’t seen in a long time. Many businesses …
COVID-19 Is The Bane of Small Businesses In America Read More »
For a monthly fee, Google is now offering Google Guaranteed certification. If a user partakes in this new offering, they will get an “upgraded profile,” as well as a badge that will show up on both their profile as well as possibly on the Local Pack. Here is a screenshot that was captured by Tom …