In a report that appears in Reuters, Google’s parent Alphabet, has been considering a sale of reviews publication Zagat. The company was purchased back in September, 2011 for a reported $151 million after a failed deal to acquire Yelp. At the time of purchase, Google needed local reviews content to better compete in local search with rivals, like Yelp [...]
Google is integrating third-party reviews into the Knowledge Graph for hotels. Supposedly, this has been happening since 2016 and is entirely opt-in for the provider. Google directly works with the third-party review source in order to integrate the content. In the example found below, TripAdvisor for Southern California hotel Terranea are available under the "view Google reviews" [...]
In an age where reviews have become more important to both customers and as a local ranking factor, multiple companies have emerged to monitor reviews, as well as help small business owners obtain them. Yelp is trying to stop many of those efforts. The following piece is from the reputation management companies: Yelp isn't the only [...]
If your business listing has more content, it'll naturally see more engagement, rank higher, and perform better overall. As more searches take place on mobile devices, marketers are going to h ave to expose more local business attributes and enhanced data for discovery and competitive advantage. Based on previous research done by Google, 50 percent of smartphone users [...]
A letter has been sent to the Federal Trad Commission (FTC) by Yelp, asserting that Google improperly used Yelp images in local search results in violation of its 2013 antitrust settlement with the regulatory agency. Aside from the FTC, Yelp sent the letter to several members of Congress and state attorneys general, according to a report in The [...]
Two of the most powerful local search and review sites online are Yep and TripAdvisor. Based on information found in the consumer survey data from Burke, review sites drive more immediate actions, such as phone call, store visit, website visit, email, than social media or search. This behavior for consumers is because of review site content, [...]
Nelsen has released a new consumer survey, which was commissioned by Yelp, which argues that review sites are driving higher conversions than social media and search. 2,000 US adults were surveyed, and they found that 92 percent of respondents said that they made a purchase after visiting Yelp “at least sometimes, frequently or almost always.” This is understandable [...]
Recently, Yelp bought up a company called Turnstyle for a reported $20 million. Turnstyle calls itself a WiFi-based marketing and loyalty platform. Not only that, it can even be called a "marketing automation" platform, as well as a "marketing personalization platform." With Turnstyle, business can offer guest WiFi in exchange for customer email addresses (opt-in). The company [...]
In an is announcment made on the morning of December 13th Moz has said they have a significant partnership with Yelp. There are several elements to the deal, but the big feature of this partnership is the ability to claim and manage Yep listings entirely from within Moz Local. Verification happens from within Moz. Regarding listings management, [...]
There is a case that is going on right now that involves Yelp and a "default judgment" against someone (defendant bird) who wrote up a critical Yelp review about a San Francisco attorney (plaintiff Dawn Hassell )that could dramatically impact the online review economy if the decision is allowed to stand. A number of major companies, [...]