Yelp

Yelp Custom Location Targeting And A Number of Features To Expand Reach For Local Businesses

According to an announcement last week, Yelp is rolling out a number of brand new features that will allow business owners to have more control over both their presence and ads on the platform. Some of these features includes Custom Locations Targeting and machine learning-generated budget recommendations. With Custom Location Targeting, a business who is …

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Yelp Introduces A Searchable Asian-Owned Business Profile Attribute

Yelp has added a new profile attribute that allows businesses to self-identify as Asian-owned. This new attribute joins women-owned, Black-owned and Latinx-owned diversity attributes. This attribute is good if you want to distinguish your business, allowing more people who want to support diversity in business on Yelp. Yelp’s Local Economic Impact Report says that businesses that …

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Yelp Releases Its First Trust And Safety Report

Last week, Yelp came out with a brand new trust and safety site. When reading this site, you’ll find that informs people about: Its recommendation software Consumer alerts Content moderation practices Information about the attributes that appear on business profiles The first ever Trust and Safety Report was also released, which shows a summary of …

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Yelp Launches “Health And Safety Measures” Community Feedback Feature

Users on Yelp now have the ability to leave feedback on local businesses’ health and safety compliance when dealing with the pandemic. If businesses are taking all the necessary precautions, such as wearing masks and enforcing social distancing, community members can vouch for those businesses. Yelp has just launched a feature that solicits customer feedback …

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Yelp Introduces ‘Business Accused Of Racist Behavior’ Consumer Alert

There are two initiatives that were announced by Yelp recently that was made to help combat racism, ultimately helping with inclusion among local businesses. Yelp took an already existing relationship with non-profit consortium Open to All and expanded it to create training resources available for SMBs to “uplevel their diversity and inclusion practices.” The other initiative, …

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iOS 14 Is Getting Apple Ratings. Will It Be Disruptive?

With the impending approach of iOS 14, things will be changing a bit. Currently, Apple Maps uses Yelp and TripAdvisor regarding reviews for local businesses and business related content. According to 9to5Mac: “As of the latest iOS 14 beta, it appears that Apple is looking to remove dependencies on Foursquare and Yelp as sources of …

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COVID-19 Is The Bane of Small Businesses In America

Because of the pandemic caused by COVID-19, Small Businesses (SMB) all around the company are struggling, not against the normal competition that we are used to seeing, but against that of this pandemic. With this new global problem, the entire market is seeing an upheaval that we haven’t seen in a long time. Many businesses …

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Google Is Offering An ‘Upgraded’ GMB Profile With Google Guaranteed Badge For $50 A Month

For a monthly fee, Google is now offering Google Guaranteed certification. If a user partakes in this new offering, they will get an “upgraded profile,” as well as a badge that will show up on both their profile as well as possibly on the Local Pack. Here is a screenshot that was captured by Tom …

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