There is a bill being making its rounds in the Senate that, if passed, would require large internet companies to disclose that their results are using “opaque algorithms” and offer consumers the option to see search or content that are non-personalized. This was reported by the Wall Street Journal (WSJ) and is called “The Filter […]

In time for the holiday shopping season, Google is expanding the visibility of shopping campaigns on YouTube. Showcase Shopping ads will be going more places, as well as opening up to move categories. Sitelinks are also coming to TrueVision for action ads. This news was announced on November 5. Shopping ads are now able to […]

A new Instant Review tool is being tested by YouTube in Google Ads that allows advertisers to reserve ad space on a 120 day-rolling window via an automated process with no minimum spend. The tool is being tested across a multitude of industries, which includes media and entertainment, consumer goods, politics, and food and beverage. […]

Two new reports for Google Search Console have been announced by Google that help you understand how well your videos are performing in Google search and help you fix issues with your videos displaying in Google Search. For the first report, it is a new option found under the Performance report, within “Search Appearances” that […]

On September 23, a brand new way to run video ad campaigns has been launched by YouTube. With the new Video Reach campaigns, it is now possible for advertisers to upload three different asset types in a single campaign – six-second bumper ads, skippable in-stream ads and non-skippable in-stream ads. Google is using its machine learning […]

Google was spotted the other day testing a new video features titled in this video that displays a timeline of what happened in a specific video. This feature has now officially launched, being called key moments in videos. The following image shows this in action: Google said that this helps searchers quickly find content within videos. “When […]

Google shows video results in its search results quite often. Google has a feature to show suggested clips, a method to jump you to the portion of the video that answers your specific query. It looks like now, Google is testing showing “in this video,” which is a timeline that shows you what sections of […]

Google is changing up how it presents publisher content policies, and is also standardizing content polices and restrictions across AdSense, AdMob and Ad Manager. The company’s content policies are going to be divided into two categories – Google Publisher Policies and Google Publisher Restrictions. The Google Publisher Policies page outlines the types of content that […]

There are two new rich media, interactive display ad formats that are being testing by Google Display & Video 360. Swirl The swirl display ad format uses 3D assets, utilizing the 3D/Swirl component in Google Web Designer. With a new editor coming to Poly (Google’s 3D platform), marketers will be ble to edit and build […]

In this video, you will see SEMrush’s $10/day budget strategy for video ads and then show you how to set up your 1st video. You also learn the difference between a remarketing list & a video remarketing list and how a video remarketing list costs a fraction of your ‘normal’ remarketing.