Chances Are, Google Will Index Content That’s Important

In a February 4, 2022 SEO Office Hours Google Search Central video, John Mueller talks about the importance of helping Google understand which content is important in order to get it indexed by the search engine.

Mueller discuses the importance of how important the content was, as well as five ways to highlight that importance.

In a question, somebody wanted to know what it meant for the content to be discovered and not index:

“Does it mean Google thinks this content is not perfect for indexing? Or what does it mean?”

According to Mueller, just because Google doesn’t index the content doesn’t mean there’s something wrong with the content.

“I don’t think it means anything, in particular. …I think that’s always kind of an easy, early assumption to say, oh Google looked at it but decided not to index it.”

Check out the full question and answer at 21:04 minute mark:

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