In international search news, China’s leading search engine, Baidu, has posted its 3Q 2014 earnings yesterday, and has reported a total revenue of $2.2 billion, which is an increase of 52 percent year over year.
Robin Li, Baidu chairman and CEO, said that the site’s mobile traffic surpassed PC traffic last quarter. With all the news of the mobile uprising, this doesn’t come as any sort of surprise what so ever. The revenue that mobile has brought in from Baidu’s search engine represents 36 percent of the total revenue. This is quite a substantial amount of money from their revenue.
“In the third quarter, our investments in mobile continued to pay off as mobile proved once again to be a strong driver of topline growth,” said Baidu CFO Jennifer Li.
CEO Robin Li has said that because of the their leading position in maps and mobile search, and Baidu’s sales force, the company is in an optimal position to capture current market opportunities.
Baidu states that they generated $2.188 billion in online marketing revenue last quarter with their 516,000 active online marketing customers last quarter. These numbers are up 51.8 percent from 3Q 2013.
It is projected that Baidu’s 2014 revenue totals somewhere between $2.25 billion and $2.3 billion , which would represent a 45 to 49 percent year over year increase.