Social Media Logotype BackgroundFinding the right social media platform to use can be difficult to do for personal use.  But can you imagine how hard it could be for a B2B company?  If they make the wrong choice, it could me a ton of lost links for their site, resulting in lost business.  In order to launch a successful social media campaign, you have to make sure you choose the right network to connect with your audience.  Social interactions with B2B firms and potential buyers is the most important type of business interaction that can happen, even more so than many B2C contexts.

Because of all the benefits found when using the right social media network for the job, there is an ever present need to make sure you’ve gotten setup as soon as possible.  By getting your social media up and running, your B2B firm social conversations will see an increase in driving traffic and exposure to your site, among other things.  You will have much to gain by digging into social media.

, the writer of a recent article entitled, How To Choose The Right Social Media Networks For Your B2B Business, talks about how choosing the right network is the first step to running a successful campaign.  He digs deeper into the matter by taking a closer look on how to determine where to invest your time.

Follow the link below to read Jayson’s full article on Search Engine Land.

Search Engine Land: How To Choose The Right Social Media Networks For Your B2B Business

How To Choose The Right Social Media Networks For Your B2B Business