Smartphones are currently driving inbound call volume to businesses, since mobile is becoming a key touchpoint along with omnichannel customer journey. It has been predicted by BIA/Kelsey that the number of mobile calls to businesses will reach 125 billion in 2018. In 2020, they are predicting that it will jump to 170 billion.
Cal analytics are playing a very important roll in establishing the relationship between online and offline marketing channels, which lead to more efficient marketing resource allocation and improved sales staff effectiveness.
MarTech Today’s “Enterprise Call Analytics Platforms: A Marketer’s Guide” examines the market for call analytics platforms and the considerations involved in implementation. The 40-page report reviews the growing market for call analytics platforms, plus the latest trends, opportunities and challenges.
In this report you will learn:
- What trends are driving the adoption of call analytics platforms.
- Who the leading players are in enterprise call analytics platforms.
- What you should look for in a call analytics solution.
Also included in the report are profiles of 12 leading enterprise call analytics vendors, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to get your copy.