Barry Schwartz sat down with Cris Wlwell, the man who helped to form this industry. He made it financially feasible to run SEO and SEM. Chris had a vision in 1999, along with Danny Sullivan to try putting together a conference with like-minded search engine marketers.

Chris Elwell has a history in publishing, and he is the CEO of Third Door Media, which is the company behind Search Engine Land, Search Marketing Expo (SMX), Marketing Land, MarTech Today, and the MarTech Conference.

Chris and Barry sat down to talk about how things got started, how it was working with Danny Sullivan and how he manages everything under this company. The two even discussed new content concentrations at SMX.

SourceBarry Schwartz