Barry Schwartz sat down for a quick talk with Christi Olson at SMX West this year. Christi has been around Microsoft for some time now and saw the launch of Live Search, adCenter, and the transitions to Bing and Microsoft Advertising.

The two talked about audience targeting, which can help segment your ads to target the right people at the right time.

You can follow Christi at @ChristiJOlson on Twitter.

SourceBarry Schwartz