As a marketer, what is a good time to focus on viral-worthy content and clickbait?  Is there a time when you shouldn’t?  If you want to see positive returns on your efforts, they need to be done the correct way, as well as used in the right places.  In this episode of Whiteboard Friday, Rand discusses what sort of content investment makes the most sense for this sort of strategy, as well as explaining why it works.

Where Clickbait, Linkbait, and Viral Content Fit in SEO Campaigns – Whiteboard Friday