Clinch, which provides a platform for generating data-driven variations of interactive media, announced this week it has added functionality that lets advertisers dynamically create a variety of video/carousel ads for Instagram Stories. According to the company, this is the first tool of its kind.
The New York City-headquartered company offers marketers tools for developing dynamic creative for Facebook, Instagram, YouTube and programmatic channels like exchanges or over-the-top (OTT) television. Recently, it released software called Clinch for Facebook that dynamically creates video/carousel ads for that platform.
To use the Instagram Stories tool, a brand first works with the Clinch team to create an interactive template for the 6-to-15-second ad, to which are attached sources for content assets like photos, videos or previously created graphics.