The Wall Street Journal has reported this week that Twitter and the Weather Company (they’re the ones who owns the Weather Channel) have come to an agreement to allow marketers to target advertising based on the weather in users’ locations.
This will be great for advertisers who are looking to sell you products that are closer to what you need based on the weather in your area. Perhaps the rain is going to be coming to your area this week? You’ll be shown advertisements for umbrellas or rain boots.
According to the Journal, the deal with The Weather Company and Twitter is all apart of an effort to take its data to third-party sites.
This will also mark a first for Twitter, as they are opening up their ads API to a publisher for the first time. This will allow the Weather Company to purchase ads across Twitter in an automated fashion.