The landscape that is paid media marketing is becoming more and more complex, as search engine algorithms and development changes accelerates and marketers are demanding more integrated channel capabilities. Efficiency and productivity can be improved by automating paid media campaign management.
MarTech Today’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide”examines the market for paid media campaign management platforms and the considerations involved in implementation. The 54-page report includes profiles of nine different leading vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and purchasing.
Get your copy today at Digital Marketing Depot.