It’s been announced by Twitter recently about their broader launch of Promoted Video, which is an in-stream video advertising product. So far, it’s been in beta since August with a select amount of advertising partners, but now it’s been made available through Twitter account representatives.
Promoted Video is part of Twitter’s Amplify program, which was designed to “harmonize the two-screen experience.”
“Twitter Amplify enables media companies and brands to capture the excitement on TV and distribute it to fans and audiences across Twitter, beyond their followers.”
Some would think that Twitter’s Promoted Video campaign would be just like YouTube ads, but there may be a big surprise for us. With the ability to connect your Twitter experience with your television experience, can you imagine the possibilities? This is the distinction between the brands. Twitter ads might be able to target specific keywords in the same way as search ads, you have to make sure you adapt a social PPC strategy.
Larry Kim has written a Marketing Land post about diversifying your paid ad spending, and he recommends using Twitter’s Promoted Video ads. In his post, Larry guides you through Twitter’s new Promoted Ad service by answering questions about it so you know everything you need to know to make full use out of it.
Check out his post by following the link below!
Marketing Land: A Complete Guide To Twitter Promoted Video Ads