In an article written on Marketing Land, Clint Kaiser wrote about his love for lists. Even on of his favorite book series is called The Book of Lists. Because of his fascination with lists, Clint like using them when he can.
As he describes in his written piece, Clint feels that any good email marketing program needs a good list to make sure things stay on track. A good, comprehensive review list is designed to make sure everything remains in top working order.
There is going to be a strategy to how your Email Program works. Below is the link that leads to Clint’s article on Marketing Land which will help you get started on your email program.