During Conductor’s C3 conference last week in New York, the company plans to integrate audience demographic insights and expand search capabilities with social media analytics for its Conductor Searchlight platform. Multi-channel content analytics are available via a closed beta for current customers.

If Conductor’s plan is well executed, it could enable marketers to better understand who is looking at their content and what those viewers want so that they may discover new audiences and refine their content marketing efforts.

A mock-up of the multi-channel content analytics interface.

Even though it is in a closed beta currently, Conductor’s multi-channel analytics could be a step towards better multi-touch attribution.

Audience demographic insights and social media analytics are set to roll out in late Q2. The company also announced other features including:

  • Content Briefs – The ability to create and deliver content briefs, populated with search, social and demographic insights, directly from within the platform.
  • People Also Ask – A section of the Topic Report that helps marketers learn about the questions their audience is asking.
  • Expanded datasets – Conductor says it’s increasing the available data for reporting and analysis, which should help customers determine visibility across their keywords beyond a sample set.

SourceGeorge Nguyen