There are a lot of articles and posts relating to Christmas and the holiday season, but what about after? What about New Years? Although there is plenty of times to plan your holiday marketing strategies, it’s also a good time to plan your New Year’s ad campaigns as well. This will work especially well if you are in the business that will revolve around New Years resolutions, like fitness or subscription services.
Naturally, you’ll be doing paid search and social, but there’s a third channel you should focus on – Connected TV. In Marketing Land’s post, they will look at how effective CTV can be for advertisers. They talk about why it is important to tap into that for your New Years campaigns.
For more information, check out the post here.