complaint was filed with the Federal Trad Commission by a coalition of 23 consumer groups that charges Google owned YouTube with violating the Children’s Online Privacy Protection Act (COPPA) by collecting personal data on children without the consent of parents.

The Campaign for a Commercial-Free Childhood (CCFC) and the Center for Digital Democracy co-filed the complaint on Monday.

According to the groups, Google doesn’t even try making an effort to comply with COPPA.

From the CCFC post announcing what it is calling a “landmark complaint”:

The Children’s Online Privacy Protection Act, or COPPA, is the only federal law regulating how to handle kids’ online data, and its demands are relatively straightforward: if you run a site for kids, or if you know kids are using your site, you need to a) tell their parents exactly what kind of personal data you collect, and b) get verifiable parental permission before you gather any information from or about kids. There’s other stuff, too, but those are the basic requirements, and Google doesn’t even try to meet them. Instead, their privacy policy says that YouTube isn’t for children under 13, and that kids shouldn’t use it.

But actions and ad contracts speak louder than fine-printed privacy policies. YouTube is one of the most popular kids’ website in the world, and they know it. Eighty percent of American 6 – 12 year olds use YouTube, and in 2017, it was the most recognizable brand among kids 6 – 12. Many of YouTube’s most successful channels feature nursery rhyme videos, cartoons, toy ads, and other content designed to capture young children’s attention. YouTube provides how-to guides for creators making videos for kids. Google even runs a program called Google Preferred that lets advertisers pay extra money to get their ads onto the most popular kid-directed channels, like Ryan Toy Review and ChuChuTV Nursery Rhymes & Kids Songs.

In short: Despite the presence of literally millions of child-directed videos, and despite promising advertisers access to kids via YouTube ads, Google pretends that they aren’t responsible for the children on YouTube. Google knows kids are there, and they are not taking steps to protect their privacy. So we are.

The groups feel that YouTube is making “untold amounts of money” from the use of “billions of data points from millions of children.”

The coalition includes The Center for Digital Democracy, Campaign for a Commercial-Free Childhood, Berkeley Media Studies Group, Center for Media Justice, Common Sense, Consumer Action, Consumer Federation of America, Consumer Federation of California, Consumers Union (the advocacy division of Consumer Reports), Corporate Accountability, Consumer Watchdog, Defending the Early Years, Electronic Privacy Information Center (EPIC), New Dream, Obligation, Inc., Parent Coalition for Student Privacy, Parents Across America, Parents Television Council, Privacy Rights Clearinghouse, Public Citizen, The Story of Stuff Project, TRUCE (Teachers Resisting Unhealthy Childhood Entertainment) and US PIRG (US Public Interest Group).

YouTube was called called out last year by advertisers who pulled millions of dollars in advertising to protest risks to brand safety on the platform.  In response, YouTube made a number of changes in response to that backlash, such as putting stricter limits on Channels that are able to carry ads.

The filing of this complaint came in the wake of increased scrutiny of how huge platforms, such as Google and Facebook are handling data.  Mark Zuckerberg is scheduled to address the US Congress on how Facebook handles its data this week.

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