Content audits can be a challenge to do for a website, as it is a very arduous process. It takes time, effort, and the mental energy required can make the entire process a real pain. Even though the workload can be a challenge to take on, the rewards can be equally gratifying. The fact that better content will help to bring in more potential visitors and conversions is the greatest reward that doing a content audit can bring.
There are several different ways to go about doing a content audit on your site or a client’s site, and everybody has there own way of doing it. It all comes down to personal preference as well as what works the best for a particular website. So basically, the process of doing an audit will be different every time you do a new one, either from site to site, or even page to page.
In this case, we’re going to be taking a look at one particular process for doing content audits, and this one belongs to Inflow. There is an article on Moz.com that was written by Everett Sizemore, the director of Inflow, and he describes for you in his post about to do the Inflow way of content auditing.
It’s always a good idea to have a plan of action before diving into the world of content auditing, and getting some ideas of how to do it will help you immensely. So if you haven’t done content audits yet, or you’re looking for a new way to do it, or even looking for some new techniques, check out Everett’s post on content audits.
Just follow the link to the Moz.com post below!
Moz Blog: How To Do a Content Audit – Step-by-Step