Could old content be dragging down the overall “authority” of your website? We think so.

If we agree this is true, then you have an important decision to make: should you improve your old content or remove it?

Making the right decisions during this process can bring great rewards, in terms of traffic, organic search visibility (rankings, featured snippets, etc.), links, conversions, and engagement.

Google spokespeople have downplayed the idea that “old content won’t hurt you” and have warned that removing content is a dangerous SEO strategy.

But is it really? Not based on our results.

For the last 18+ months, Search Engine Journal has been focused on improving and removing old content. And now we’re ready to share our impressive results with you.