When you’re creating something, anything for that matter, naturally you want everybody to feel they can trust you and your work. After all, you put a lot of time and effort into whatever it is you made, and it would make you fell like dirt if nobody felt that you were all that credible.
It’s certainly that way with website content. Without a sufficient amount of credibility behind you, your brand, and your content, it can really destroy your attempts at digital marketing. How can you market something when nobody believes in what you’re trying to sell? It can be really frustrating.
What makes it worse, is if you’re trying to marketing somebody else’s content, and if they’re not very credible, all of the work you put into the marketing project can end up backfiring back on to you, the marketer. Not only are they not very credible, now neither are you.
How would you like it if the shoe was on the other foot? What if you were the content creator? It’s bad enough that your content is making your reputation suck, but then to drag somebody else down with you (the marketer) can really pile on the guilt.
So, the question of the hour is, “Is your content credible enough to share?”
Carson Ward has written up an article on Moz.com that asks that exact question. It’s easy to say you need credibility to build a great brand and great content, but how do you get it to begin with? That’s the hard part. In his post, Carson guides you through the process of how you can establish credibility.
What exactly do you do to obtain the credibility that everybody wants online? Check out Carson’s article on Moz.com now and find out. Just follow the link below!